China Flexes Its Soft Power
China’s new public diplomacy is ramping up to complement its traditional diplomacy. Chinese leaders are traversing the globe and receiving foreign leaders at home, but less noticed has been the blitz of China’s new soft-power efforts.
Discussions here in Beijing indicate that the Chinese government is more aware of its tarnished international image and is undertaking numerous coordinated steps to improve it.
The most recent BBC/Globescan poll of 28 nations showed, for example, that China’s global image remains mixed. Only in Africa and Pakistan is it consistently positive, while in Asia, North America, and Latin America it is neutral to poor.… Seguir leyendo »