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"No pareces una mujer rural”. Esa frase, que se pronuncia generalmente con intención de agradar, explica en buena medida el porqué de la España vaciada. Esconde desconocimiento, prejuicios, estereotipos… desconexión absoluta de lo que es hoy el campo que dejaron atrás quienes emigraron a las ciudades, no hace tanto tiempo.

Y nos llama a la acción, para visibilizar quiénes somos, lo que hacemos, qué queremos, por qué estamos organizadas y cada vez más empoderadas y comprometidas en cambiar el mundo rural que nos ha tocado vivir. Nadie lo va a hacer por nosotras.

Empecemos por romper estereotipos. Somos cinco millones de mujeres rurales, poblando el 80% del territorio.…  Seguir leyendo »

How Older Female Entrepreneurs Boost Rural Communities

One of the best kept secrets in economic development is the power of older, rural women entrepreneurs to boost social and economic prosperity, locally and globally. The lack of recognition is due, in no small part, to the pervasive negative perception of ageing.

When governments confront the global ageing phenomenon, they are often overwhelmed by the challenges, especially the cost, of the healthcare, pensions, welfare and other social programs needed to support demographic projections. But thinking about older generations primarily as a liability obscures how much they can be an asset.

First and foremost, senior entrepreneurship is not an oxymoron. Research from the Global Entrepreneurship Monitor shows that, contrary to the traditional perception that entrepreneurship is a young person’s endeavour, the highest rate of business start-up activity globally over the past decade has been among people aged 55–64.…  Seguir leyendo »