"This time, it's different," my Lebanese friend said.
He was talking about the devastating explosion that ripped through Beirut a week earlier, when a staggering 2,750 tons of ammonium nitrate detonated. The blast left at least 180 people dead and 300,000 displaced. For many around the world, it brought Lebanon's strife into sharp focus for the first time in years. The horrific explosion, it soon became clear, was caused by gross negligence. The stockpile of explosives had been sitting in the port for years with no proper safeguards, despite multiple warnings of the dangers.
My friend's advertising and branding business, which he had lovingly built up from scratch, was smashed to pieces.… Seguir leyendo »