It was just a small sign, red, round and electrified, advertising homemade pizza — the kind of thing no one would notice in New York or Rome. But in Havana? It was mildly amazing.
Cuba, after all, has been dominated for decades by an all-consuming anticapitalist ideology, in which there were only three things promoted on billboards, radio or TV: socialism, nationalism, and Fidel and Raúl Castro. The pizza sign hanging from a decaying colonial building here represented the exact opposite — marketing, the public search for private profit.
And it wasn’t just tossed out there. Unlike the cardboard efforts I’d seen in the same poor neighborhood on a visit to Cuba last year, the sign cost money.… Seguir leyendo »