Hey, buddy, looking to sell some products abroad? Need to find the best new market for your pillow shams or maybe your shampoo? A new book, The $10 Trillion Prize: Captivating the Newly Affluent in China and India, purports to have the answer. Yet the hype about China, India and other big emerging economies glosses over the difficulties of doing business within their borders. Sure, size matters, but plenty of other factors should make companies look elsewhere, as well as make governments take a hard look at their policies.
Enormous populations make China and India obvious targets for business, but selling to their people is only half the battle.… Seguir leyendo »