Mexico's Soda Pop Ploy
My first job out of college, in 1983, was working for Coca-Cola. The training, which lasted a month, was the same for everyone: all day in a truck, making deliveries, mostly to rural areas. We would leave before dawn and return as the sun was setting. We delivered soft drinks to churches and whorehouses. We went to places that didn’t appear on any map, where there were no roads beyond the tracks left by trucks like ours. We went where the government didn’t go, where there were no hospitals, no schools and sometimes even no running water.
The other vehicles we passed on the road were trucks belonging to Pepsi or manufacturers of potato chips, salted peanuts, cookies or some other form of junk food.… Seguir leyendo »