Many people are outraged about the just-revealed psychological experiment Facebook performed in 2012 on 690,000 unwitting people, altering the mix of positive and negative posts in their feeds. Playing with people’s emotions without their consent is a problem. But it would be even worse if we think — after Facebook posts one of its all-too-common apologies — that Facebook is done manipulating its users.
No. The experiment was only a more intrusive version of what the company does every time we visit our Facebook page.
Facebook’s experiment was a version of so-called “A/B” testing, one of the most widely used and effective techniques large websites use to “provide a better customer experience” — that is, to sell us more stuff.… Seguir leyendo »