Friends, countrymen, lend them your ideas
The horrific pictures on our television screens since the earthquake struck Haiti to its core have struck a chord with us all. They also touched those in the harder, usually more impervious world of business. Companies not only have the cold hard cash that Haiti needs, but also the skills and expertise that are required to build back the country’s infrastructure from ground zero.
Those quickest off the mark have already made a vital contribution to the relief effort. Unicef UK has received invaluable pledges of support from companies such as Orange, Dell and H&M. Orange, for instance, texted more than six million of its customers to encourage them to donate £2.50 to the emergency fund.… Seguir leyendo »