Jonathan Taplin

Nota: Este archivo abarca los artículos publicados por el autor desde el 1 de julio de 2009. Para fechas anteriores realice una búsqueda entrecomillando su nombre.

Google processes more than three billion search queries a day. It has altered our notions of privacy, tracking what we buy, what we search for online — and even our physical location at every moment of the day. Every business trying to reach mass-market consumer demand online knows that Google is the gatekeeper.

The fact that it is a monopoly, with an almost 90 percent share of the search advertising business, is a given that we have all come to accept. It’s Google’s world; we just live in it. So it matters how this company works — who it hires, who it fires and why.…  Seguir leyendo »

En solo diez años la lista de las cinco empresas más grandes del mundo, según la capitalización del mercado, ha cambiado y solo permanece Microsoft. Exxon Mobil, General Electric, Citigroup y Shell Oil se quedaron fuera; Apple, Alphabet (la empresa matriz de Google), Amazon y Facebook las remplazaron.

Todas son empresas de tecnología y cada una domina su área de la industria: Google tiene una participación en el mercado del 88 por ciento en publicidad de búsqueda; Facebook (y sus subsidiarias Instagram, WhatsApp y Messenger) tiene el 77 por ciento del tránsito social móvil, y Amazon tiene una participación del 74 por ciento en el mercado del libro electrónico.…  Seguir leyendo »

In just 10 years, the world’s five largest companies by market capitalization have all changed, save for one: Microsoft. Exxon Mobil, General Electric, Citigroup and Shell Oil are out and Apple, Alphabet (the parent company of Google), Amazon and Facebook have taken their place.

They’re all tech companies, and each dominates its corner of the industry: Google has an 88 percent market share in search advertising, Facebook (and its subsidiaries Instagram, WhatsApp and Messenger) owns 77 percent of mobile social traffic and Amazon has a 74 percent share in the e-book market. In classic economic terms, all three are monopolies.

We have been transported back to the early 20th century, when arguments about “the curse of bigness” were advanced by President Woodrow Wilson’s counselor, Louis Brandeis, before Wilson appointed him to the Supreme Court.…  Seguir leyendo »