For the first time since the early days of the Federal Republic of Germany, a party on the far right, the AfD (Alternative for Germany), has entered the Bundestag. AfD’s strong social media presence appears to have helped it win 12.6 percent of seats in Parliament seats, as some observers have noted.
To understand whether that impression might be true, we undertook an empirical analysis of AfD’s social media use. We began by examining how all the German political parties used Facebook in 2017. We learned that the AfD publishes more content, gets more likes, and engages more people than any other parties.… Seguir leyendo »