Losing the War of Words on Libya
After some days without a public appearance there he was, black sunglasses firmly in place, playing chess with the head of the International Chess Federation in Tripoli. An easy metaphor perhaps, but with an unmistakably clear message: Muammar el-Qaddafi will take on the best in the world, and win.
Images like this, reinforced by the Libyan leader’s words and deeds, form part of a powerful story. It’s all about winning hearts and minds. And by any measure Qaddafi understands how to communicate a good story. He understands it, seemingly, much better than the NATO-led coalition, now in the fourth month of U.N.-sanctioned… Seguir leyendo »