Mark Penn

Nota: Este archivo abarca los artículos publicados por el autor desde el 1 de Julio de 2008. Para fechas anteriores realice una búsqueda entrecomillando su nombre.

How to Make Facebook More Accountable

Facebook is in a pickle. Its founder, Mark Zuckerberg, who is scheduled to testify before Congress this week regarding the privacy of users’ personal data, is on a mea culpa tour. In media interviews, he has said that he is even open to some regulation. Here, then, is one idea that could fix a lot of the emerging problems with Facebook and other internet mega-platforms as they find themselves in congressional cross hairs.

Many of Facebook’s current problems began when the company realized that people really do care about news, and not just sports, dating and entertainment. The company moved away from its origins as a way for users to connect toward becoming a media organization, carrying feeds that ranked and distributed news content.…  Seguir leyendo »

It used to be the case that UK campaigns were thought to follow the US lead closely: Clinton’s War Room in 1992 became Blair’s Millbank in 1997; Bush’s Compassionate Conservatism in 2000 became Hague’s in 2001.

For the rise of Nick Clegg, however, there is no US antecedent. Whatever the hype surrounding Mr Clegg, he is no Obama — but nor is he a maverick like Ross Perot. The growth of a third choice in this election provides an interesting wake-up call for the two establishment parties in the UK, but it also offers a warning to the Democrats and Republicans of what they may face in the future.…  Seguir leyendo »

A mere six months ago, it seemed a good bet that Hillary Clinton would win the Democratic presidential nomination. It didn’t turn out that way. The Op-Ed page asked 13 political experts to explain why they thought her campaign didn’t live up to expectations.

1) The Problem Wasn’t the Message — It Was the Money

By Mark J. Penn, an adviser to Bill and Hillary Clinton since 1995 and a top adviser to Hillary Clinton’s presidential campaign.

Perhaps the most frustrating part of losing a close race is thinking about what else you could have done to win. You replay the campaign over and over again in your head.…  Seguir leyendo »