Why is Israel tweeting airstrikes?
Governments have always sought to manage public perception in wartime, but the Israel Defense Forces’ steady stream of updates on Twitter, YouTube and Facebook since it began airstrikes on the Gaza Strip on Wednesday seems different. Unlike the usual media tactics — leaflets, state-sponsored radio, spokesmen — social media campaigns seek to incorporate themselves into the media we’re already consuming, popping into our news feeds, implicitly seeking our participation. Or, in the case of the IDF campaign, sometimes explicitly.
The @IDFSpokesperson Twitter account, encouraging followers to show support for the strikes, tweeted Wednesday: “More than 12,000 rockets hit Israel in the past 12 years.… Seguir leyendo »