Empires always seem invincible just as they are about to crumble. Microsoft was no different. At the start of the decade, the company was dominant. Its software, Windows, ran most of the world’s computers. Windows users were then lured into using its other products — to surf the web, to listen to music, to write documents. Using a computer meant becoming a Microsoft customer.
The company was dominant. But not invincible. Today, Microsoft is openly mocked by Apple in its advertising. Computers have become portholes to the internet. Once there, Google is the brand people know and trust. Microsoft’s products are still used but they are not life-changing.… Seguir leyendo »