Richard Headland

Nota: Este archivo abarca los artículos publicados por el autor desde el 1 de mayo de 2009. Para fechas anteriores realice una búsqueda entrecomillando su nombre.

So how should you feel if you own a Toyota? The recalls and revelations of the past few weeks have kept the world’s biggest carmaker in the headlines in a way that would seem guaranteed to damage any brand. How will the reputation of this Ol’ Reliable of the car industry be affected by the saga?

One thing is certain: based on its past performance, the whole recall fiasco couldn’t have happened to a more reputable company. We all know the car adverts that appeal to our image as a cool city gent or rugged outdoor type, but that was never Toyota’s pitch.…  Seguir leyendo »