Rob Norman

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Elon Musk’s Biggest Problem on Twitter May Be Its Advertisers

Twitter is free for users (for now, at least) because of advertising.

The same is true for practically all digital platforms: They depend on advertising for most of their revenue. But for Twitter, which was recently acquired by Elon Musk, that source of revenue may be under significant threat very soon.

Within days of acquiring the platform, Mr. Musk amplified misinformation that related to the attack on Paul Pelosi, the husband of Speaker of the House Nancy Pelosi. To many, this action contradicted Mr. Musk’s note to advertisers days earlier that Twitter “cannot become a free-for-all hellscape”. Despite the eventual deletion of the Pelosi-related item, the debate raged: Is Twitter in the Musk era a safe place for advertisers?…  Seguir leyendo »