China’s New Obsession: French Wine
When the Bordeaux International Wine Institute, which offers business management training in the oenological arts, opened its doors in 2004, it had 20 students, mostly from domestic French wineries. Today it has 105.
What is most striking about this year’s class isn’t its size, but its composition. Though students come from places as diverse as India and Turkey, one group of foreigners stands out: Chinese students make up almost 30 percent, the largest group by nationality behind the French. Their American classmates comprise less than 4 percent.
Meanwhile, the Burgundy Business School in Dijon has also recorded a rise in Chinese students in its wine management programs.… Seguir leyendo »